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You Are Probably Wildly Underestimating How Many Americans Support DEI, New Study Shows
Google. Target. McDonald’s. Walmart. The list of companies ending diversity, equity, and inclusion programs is long and includes many of America’s best-known and most-respected companies.
There’s no great mystery as to why DEI is getting the ax. Business leaders are trying to stay on the right side of President Trump’s anti-DEI crusade and avoid lawsuits by anti-DEI activists. But part of the reason may also be, as Mark Zuckerberg recently put it announcing changes to Facebook’s content moderation policies, their belief that the U.S. has reached “a cultural tipping point.”
These are profit-seeking businesses, after all. If they feel customers want less DEI, they will give them less DEI. Which raises an important question, not just for the CEOs of corporate behemoths but for entrepreneurs and small-business owners, too. Has the public in general actually soured on diversity and inclusion?
Turns out that good, recent data on that question exists, thanks to a team of researchers out of the University of Wisconsin-Madison, and the answer is likely to surprise you.
