A snow covered forest viewed from above
Photo by Joni Kuusisto on Unsplash

World’s Happiest Country Finland Offered a Master Class on How to Be Happy. These Are the 3 Biggest Takeaways

Jessica Stillman

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Every year March rolls around, the snows begin to melt, the birds begin to chirp, college basketball mania reaches fever pitch, and, just as regularly, Finland is crowned the world’s happiest country. For four years now, the Nordic nation has topped the annual international ranking, having appeared among the very best performers for years before that.

And each year, journalists and commentators rush to explain why such a snowy, remote place beats out every other nation on earth in the happiness stakes. Last time around, the Finns apparently thought they should probably just answer the question themselves (and no doubt drum up some good publicity for their country in the process).

Visit Finland, the country’s tourism board, set up an all-expenses-paid masterclass to teach ten lucky winners the secrets of Finnish happiness over the course of four days at a local resort. One of the participants has just spilled all he learned to Business Insider. First, I’ll tell curious entrepreneurs what the Masterclass told the outside world was key to the national good mood. Then, I’ll tell you the very important factor many Finns think they left out.

1. Connection with nature

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