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Want to Change People’s Behavior? Try the EAST Framework
Whether you want to change your own behavior or your customers’, or encourage a loved one or employee toward change, the internet is not short of suggestions. There are a million and one articles and videos out there offering tips on how to nudge people to change their behavior. (I’ve written plenty myself.)
This wealth of ideas can be useful. It can also be overwhelming. Which interventions should you try first? In what order? And which are science backed and which are just the random pronouncements of self-appointed influencers?
What you really want is a simple guide from genuine experts that boils down the latest behavioral science into simple steps you can easily put into practice. I am happy to inform you that just such a plan exists.
Experts in psychology and persuasion developed the EAST framework back in 2014. It has since withstood 10 years of in-the-field testing and been supported by multiple scientific studies. It is also easy to both remember and use whether you’re trying to get yourself to choose salad over sweets or your employees to follow safety protocols.
The origins of the EAST framework
The EAST framework wasn’t born in a design school or the mind of a self-help guru. Instead, the idea for a simple acronym…
