Photo by Robson Hatsukami Morgan on Unsplash

This Is Your Brain on Good Storytelling

Whether you’re trying to maintain an audience’s attention, sell your product, interest an interviewer, or pitch a journalist, great storytelling is key. The ability to spin a yarn that captivates others can have magical effects for your company and career. No wonder there’s no shortage of advice out there on how to do just that. But even if you completely master story structure and delivery, one essential question…



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