Mark Cuban speaking into a microphone
Gage Skidmore via Flickr

The Story Behind Mark Cuban’s Low-Cost Drug Company Is a Great Reminder That a Cold Email Can Change Your Life

“One of the best-kept secrets in the startup world is that you can access almost anyone you want to with a great cold email. Most CEOs and VCs personally read every well-formed email they get, even if they don’t know the sender,” tech CEO Auren Hoffman has opined on his blog.

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Jessica Stillman

Jessica Stillman

Top Inc.com columnist/ Editor/ Ghostwriter. Book lover. Travel fiend. Nap enthusiast. https://jessicastillman.com/