The Story Behind Mark Cuban’s Low-Cost Drug Company Is a Great Reminder That a Cold Email Can Change Your Life
“One of the best-kept secrets in the startup world is that you can access almost anyone you want to with a great cold email. Most CEOs and VCs personally read every well-formed email they get, even if they don’t know the sender,” tech CEO Auren Hoffman has opined on his blog.
To which many aspiring entrepreneurs without impressive connections or superhuman levels of self-confidence will probably reply — yeah, right.
Sending missives into the void can feel like a colossal waste of time or an invitation to embarrass yourself in front of your icons. But Hoffman isn’t alone in insisting that a well-written cold email can be the difference between toiling in obscurity and making a true impact. So how do you work up the courage to start sending them?
Encouragement from Hoffman and others isn’t a bad place to start, but sometimes the best way to convince yourself that something can be done is by hearing a story of someone who has already successfully done it. Which is why every aspiring entrepreneur who’s agonized over hitting the send button should check out the backstory of Mark Cuban’s Cost Plus Drug Company.
