Member-only story
Taylor Swift’s ‘Dorky’ but Effective 3 Pens Trick Can Help You Be More Productive
Recently engaged pop starTaylor Swift is one of the top 10 selling musical artists of all time. Her recent record-breaking Eras tour raked in over $2 billion, and her personal net worth is said to be north of $1.5 billion. No wonder the Harvard Business Review called her a “strategic genius.”
Swift’s business savvy is clearly worth analyzing. But her clever marketing wouldn’t be worth anything if she didn’t have anything to market.
Before business brilliance can have its effect, you need to have something to sell. Taylor Swift’s fundamental genius is her ability to write incredibly catchy songs — and so, so many of them. Besides writing a surprising number of hits for other artists, she’s releasing her 12th studio album in October.
How does she do it? Obviously someone who was singing the national anthem at NBA games at 11 and releasing albums at 18 has inborn talent. But like any other super productive professional, Swift also has hacks and tricks she uses to nudge herself along.
At least one of these is worth stealing, even if you can’t strum a single chord on a guitar. It involves, of all things, three imaginary pens.
