Photo by Austin Schmid on Unsplash

Why Strategic Slowness Is the Next Big Trend for 2024, According to a Stanford Management Professor

Jessica Stillman
4 min readMar 19, 2024

--

If I had to choose a word to describe the ambient feeling of 2024 so far, I’d have to go with “exhaustion.”

After all the turmoil of Covid, post-pandemic inflation, and return-to-office battles, “there no longer seems to be a revolutionary project roiling the knowledge sector,” wrote author and professor Cal Newport in The New Yorker recently. “Office workers seem to have retreated into a pervasive atmosphere of fatigue.”

He concludes, “What started with the Great Resignation has become the Great Exhaustion.”

That certainly jives with my own personal state of mind in the first quarter of 2024. Will this overarching feeling of tiredness be our lot for the rest of the year? Nope, answers Stanford management professor Bob Sutton. But it may lead us into the next great trend to hit workplaces. He terms it “strategic slowness.”

Will 2024 be the year leaders finally hit the brakes?

This prediction comes as part of an interesting project from journalist Katie Couric. On LinkedIn recently, she gathered a group of CEOs and other business thought leaders to answer the question “What will be the next big thing in 2024?” You can check out their diverse…

--

--