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How to Coach Teens for Success in a Way That Will Actually Work, According to a Best-Selling YA Author

Jessica Stillman
4 min readMar 26, 2024

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Starting a business is hard. Raising happy, successful teenagers might just be even harder.

The high school years are a notorious minefield of raging hormones, peer pressure, and questionable decision making. Parents see the dangers, but teens tend to respond to advice with eyerolls. Their drive for independence means whatever mom and dad want them to do becomes instantly, wildly uncool.

How do you steer your beautifully headstrong — but occasionally wildly dumb — teenager around the very real pitfalls of adolescence when telling them what to do is pretty much guaranteed to produce the opposite reaction?

I recently heard a brilliant suggestion for how to steer teens towards success from the author of the best-selling young adult book series The School for Good and Evil, Soman Chainani, on the Tim Ferriss Show. His trick is backed up by parents of some of the world’s most successful entrepreneurs as well.

A Jedi mind trick for influencing teens

As an adult, you may not have heard of Chainani’s book series, but your teen probably has. Altogether, the books have sold more than 4 million copies and have been adapted by Netflix. Which on its own…

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